Anytime Fitness opening first 24-hour gym in Beverley at Flemingate centre
Beverley’s first 24-hour fitness club is coming to the Flemingate centre. Anytime Fitness will offer 24/7 access to the club, which will benefit from an investment of more than ?500,000 in fit-out and gym equipment. It will be the first Anytime Fitness club in East Yorkshire, occupying a first-floor unit with a ground-floor entrance close to Debenhams.
Franchise owner Neel Sodha said Anytime Fitness would be the newest, largest and best-equipped gym in Beverley and for miles around, catering for today’s increasingly busy lifestyles and varied work patterns. It will open in May, following the fit-out which has already begun at the 7,500sq ft unit. More news: ‘Unfit mum’ jailed after tragic death of Poppy, 4, who was fed drugs
Mr Sodha said: “We believe Anytime Fitness will be very popular with professional people who want to be able to work out in a high-quality environment, at times and in a place convenient to them. “We will draw our members from Beverley and a number of miles around, either because they live or work in Beverley, or want the experience we will offer that they can’t get anywhere else in the area. “This will be a club, not just a gym, and it will have a club community.
It will be a place where the staff will go out of their way to get to know the members and make them feel welcome. “It will be a place where members can make friends and take part in social events. For example, we’re looking to tie-up with Flemingate’s Parkway Cinema to organise cinema nights for members.”
Mr Sodha, whose family specialises in running franchise businesses, said the Flemingate club would feature a studio for exercise classes as well as communal workout areas. The changing rooms will have individual shower cubicles.
Personal trainers will be available and Anytime Fitness plans to use Flemingate’s outdoor public space for exercise classes and group activities in the spring and summer months. Mr Sodha said Flemingate was perfect for the Anytime Fitness model, which focuses on convenient, well-lit and safe locations, well-served by parking and public transport. “Flemingate fits the Anytime Fitness model to a tee.
It’s a great location, with a large 24-hour car park on site, the rail station just two minutes’ walk away and bus station also close by,” he said. “Beverley is also a large and affluent community with lots of professional people who are concerned about looking after their health and wellbeing.”
Opened in November 2015, Flemingate has seen a series of additions in recent months, including health and beauty retailer Superdrug, fashion stores Outfit and River Island and coffee brand Starbucks. Graham Tait, Flemingate Centre manager, said: “Anytime Fitness adds yet another element to the mix at Flemingate. It enhances what is already here and brings a unique proposition to Beverley and the surrounding area.
“We’ve been looking for a gym operator for Flemingate and Anytime Fitness was the one we identified as being a perfect fit, in terms of quality and convenience to people’s increasingly busy lives. “We want to bring businesses to Flemingate that will contribute to the centre as a whole and Anytime Fitness will certainly do that.” Mr Tait said the gym would also attract more visitors to the ?70m centre near Beverley Minster.
“Anytime Fitness will add footfall to the centre, which will be great for the retail and leisure outlets, and the fitness club will also benefit from access to the 800 people who now work at Flemingate.
“It’s also another example of Flemingate bringing a business to Beverley that otherwise could not be accommodated in the town,” he said.