Author: Laura James

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Business Awards: Urban Jungle launches new shop selling fitness supplements and sportswear

Fitness company Urban Jungle has teamed up with online sport and nutrition specialists Renegade Supplements to open a new shop.[1]

The firm has launched the new venture at its base at the old Town Hall, in Fenton, as part of an ongoing investment programme.

Urban Jungle was launched in 2016 by Simon Dyer as an alternative way of training and exercise, focusing on strength and fitness workouts.

Now the company is entering The Sentinel Business Awards[2] in the Small Business of the Year category, sponsored by Beswicks Legal.

Simon said: “We sell a lot of clothes, before we had to get them printed and order them in. At the same time, we offer our clients advise on nutrition and healthier ways of living.

“So we decided to bring everything in house to allow us to provide an all-round service.”

The new store boasts a range of fitness wear as well as supplements used to help aid recovery after a workout and healthy snacks.

Simon Dyer, founder of Fenton-based fitness company Urban Jungle

Simon said: “One thing we have learned over the last 12 to 18 months is that while people have made the effort to change their way of life, they cannot change overnight which means they are still looking for things like crisps and chocolate bars to snack on – that’s why we are offering a healthier alternative.”

Today, Urban Jungle has 750 members and 16 in-house trainers which stage 32 classes a week, but the number of classes is set to double over the next 12 months with the introduction of spinning, squatting, dance and street fighter classes.

Simon added: “Over the last couple of years we have been focusing on our four-year business plan which is working really well.”

“We have also worked hard on establishing and building our brand and at the moment every penny we make is being re-invested back into the business.”

References

  1. ^ open a new shop. (www.stokesentinel.co.uk)
  2. ^ The Sentinel Business Awards (www.stokesentinel.co.uk)